Rudin has secured a 10.5-year retail lease with global jewelry brand Pandora Ventures LLC to create a new retail store at 3 Times Square. The 4,107-square-foot shop is set to open in late 2026.
Pandora will join a long and growing list of international brands with an active presence in Times Square. According to the Times Square Alliance, the area averages over 250,000 visitors daily and accounts for $10 billion in annual retail, restaurants, entertainment and hotel sales.
“We are proud to welcome Pandora to 3 Times Square,” said Michael Rudin, co-CEO of Rudin. “They are joining an elite group of beloved, globally recognized brands that have created locations at the crossroads of the world. This commitment from Pandora, which recently established its North American headquarters in Times Square, is a true testament to its long-term dedication to Times Square.”
Rudin was represented by its in-house leasing team along with Darrell Rubens of Newmark. Pandora was represented by David Berke of CBRE.
