Why policy looks different from the business side — And why advocacy is strategy

Why policy looks different from the business side — And why advocacy is strategy

If you work in mortgage banking long enough, you learn to watch the signals. Rates move.Consumers react.The agencies adjust.And the industry pivots. We watch these indicators because they tell us where the... Read more »
Qualified Personal Residence Trusts in California: The Smart Strategy That Can Backfire

Qualified Personal Residence Trusts in California: The Smart Strategy That Can Backfire

By Dustin MacFarlane, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Sacramento, California PRIMARY KEYWORDS: California QPRT, Qualified Personal Residence Trust California, estate planning Sacramento, irrevocable trust California,... Read more »
PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve... Read more »
Clarity, Strategy, Momentum: Inside The Agenda For Inman On Tour Nashville

Clarity, Strategy, Momentum: Inside The Agenda For Inman On Tour Nashville

The Nashville agenda is officially live — and it’s focused on what matters most to working agents in today’s environment. Click here to view the full agenda. Here’s a look at the... Read more »
How to Find 3% Interest Rate Homes in 2026: The Assumable Mortgage Strategy

How to Find 3% Interest Rate Homes in 2026: The Assumable Mortgage Strategy

Imagine snagging a home with a mortgage rate that feels like a dream compared to today’s market—a cool 3%! Well, good news: if you’re looking to buy in 2026, this isn’t just... Read more »
From Bad Bunny’s Halftime Show To Hyperlocal Feeds: Culture Is Reshaping Social Strategy

From Bad Bunny’s Halftime Show To Hyperlocal Feeds: Culture Is Reshaping Social Strategy

If the Super Bowl proved anything this year, it’s that culture no longer unfolds in neat, contained moments. It compounds. A halftime show becomes a geopolitical debate. A privacy policy update becomes... Read more »
CoStar faces renewed activist pressure over Homes.com strategy

CoStar faces renewed activist pressure over Homes.com strategy

Roughly a year after calling on CoStar Group to embark on a journey of “meaningful self-help,” the firm’s activist investors at Third Point Investors Ltd are back again pushing the Andy Florance-helmed... Read more »
The Most Overlooked Real Estate Farming Strategy Is The Smartest One

The Most Overlooked Real Estate Farming Strategy Is The Smartest One

For a long time now, farming has gotten a bad rap. Agents call it outdated. Too expensive. Too slow for a market that seems obsessed with speed, shortcuts and whatever the newest... Read more »

Is House Hacking Still a Smart Strategy in 2026? What Lenders Now Look For

House hacking—or buying a property and renting out part of it to offset the mortgage—is a strategy that has gained traction in recent years. For first-time homebuyers, this offers several advantages, including... Read more »
HomeServices CEO Chris Kelly charts new strategy for 2026

HomeServices CEO Chris Kelly charts new strategy for 2026

In the months after Kelly’s appointment, HomeServices of America announced several leadership appointments, including Alex Seavall adding the title of chief operations officer to his existing title of chief financial officer. Candace... Read more »