BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing... Read more »
It may come as a surprise amid the noise, negativity, and volatility in today’s new-home market that Florida remains one of the most dynamic homebuilding markets in the country. The housing landscape... Read more »
Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on... Read more »
After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential... Read more »
MBA estimates new single-family home sales were running at a seasonally adjusted annual rate of 641,000 units in February, based on application data and assumptions about market coverage. That is down 3.3%... Read more »
A delayed December new-home sales release showed a slight increase in 2025 over a year earlier, but median new-home sales prices decreased, reflecting a challenging homebuilding market weighed down by cost reductions,... Read more »
I discussed this on this episode of the HousingWire Daily podcast and today I’ll show the key data line that explains why this is the case. From Census: New Home Sales: Sales... Read more »
If you walked the aisles at this year’s International Builders Show, you could feel it. The vibe wasn’t panic. It wasn’t euphoria. It was something in between – a cautious optimism that... Read more »
There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question... Read more »
We’ve said it before. When D.R. Horton reports its quarterly earnings, what you’re watching isn’t just the scoreboard of America’s largest homebuilder. You’re watching a business model operating at a different altitude... Read more »