There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question... Read more »
Today’s homebuyers move at a digital speed. They expect answers in minutes, not hours, and seamless conversations to continue across websites, SMS, and digital campaigns, with personalized guidance delivered without delay. Builders,... Read more »
Editor’s note: This interview has been edited for length and clarity. Sarah Wolak: Given that it’s your first week at Go, I wanted to ask about how you ended up in the... Read more »
We’ve said it before. When D.R. Horton reports its quarterly earnings, what you’re watching isn’t just the scoreboard of America’s largest homebuilder. You’re watching a business model operating at a different altitude... Read more »
West Palm Beach, Fla.-based Mesocore Modular Homes is introducing an expandable modular housing model aimed at improving affordability and disaster relief, an important issue in a state prone to devastating hurricanes. Positioned... Read more »
As the housing market prices out more and more Americans, federal lawmakers are taking a closer look at manufactured housing as a more affordable supply-side alternative to a traditional stick-built home. Nevertheless,... Read more »
Invitation Homes’ $89 million acquisition of ResiBuilt – one of homebuilding mergers and acquisitions’ 2026 table-setters – is a “small” deal that can change the rules of engagement and shift the balance... Read more »
Homebuilding executives are starting the new year with a downbeat view of the housing market, as buyer hesitancy, shaky consumer confidence, shrinking profit margins and elevated incentives weigh on the industry. The... Read more »
By the time the homebuilding industry reaches Super Bowl LX on Sunday, Feb. 8, the stakes will be unmistakable. That date marks more than the unofficial kickoff to Spring Selling Season, for... Read more »
Residential construction fell to its lowest point since May 2020, according to an October U.S. Census Bureau report that was delayed by last year’s government shutdown. Widening air pockets of demand over... Read more »