A pocket neighborhood is a deceptively simple idea, with a decades-deep real-life pedigree. A small cluster of homes. Close enough to share green space and create a sense of place. Small enough... Read more »
A Friday-morning news report suggesting that the Trump administration is exploring an antitrust probe into U.S. homebuilders landed with its intended shock value. The implication? Washington, having rattled its saber, may be... Read more »
Homebuilders — many we talk with — are calling today’s selling environment one of “demand uncertainty.” The phrase is clear. Traffic is uneven. Conversions are harder to forecast. Buyers hesitate longer, ask... Read more »
Builders FirstSource, the largest American supplier of structural building products, quietly acquired the assets of Pennsylvania-based Pleasant Valley Homes, a wholesale manufacturer of modular homes. Lori Conrad, Senior Director of Corporate Communications... Read more »
There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question... Read more »
Today’s homebuyers move at a digital speed. They expect answers in minutes, not hours, and seamless conversations to continue across websites, SMS, and digital campaigns, with personalized guidance delivered without delay. Builders,... Read more »
Editor’s note: This interview has been edited for length and clarity. Sarah Wolak: Given that it’s your first week at Go, I wanted to ask about how you ended up in the... Read more »
We’ve said it before. When D.R. Horton reports its quarterly earnings, what you’re watching isn’t just the scoreboard of America’s largest homebuilder. You’re watching a business model operating at a different altitude... Read more »
West Palm Beach, Fla.-based Mesocore Modular Homes is introducing an expandable modular housing model aimed at improving affordability and disaster relief, an important issue in a state prone to devastating hurricanes. Positioned... Read more »
As the housing market prices out more and more Americans, federal lawmakers are taking a closer look at manufactured housing as a more affordable supply-side alternative to a traditional stick-built home. Nevertheless,... Read more »