Why the first 30 days can  make or break resident loyalty

Why the first 30 days can  make or break resident loyalty

With national vacancy rates hovering around 7%, property managers are under pressure to differentiate, retain residents, and operate more efficiently—all at the same time. The first 30 days of a lease are... Read more »
Beazer Homes’ key differentiator? Sustainability and innovation

Beazer Homes’ key differentiator? Sustainability and innovation

Like it or not, for consumers in today’s market for a newly built home – especially younger, more price- and interest-rate sensitive ones – a home builder is a homebuilder is a... Read more »
Stop marketing moments; start designing systems

Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying... Read more »
Sumitomo Forestry buys Tri Pointe, resetting the arc of homebuilder scale

Sumitomo Forestry buys Tri Pointe, resetting the arc of homebuilder scale

Within a couple of weeks of exactly this time two years ago, the lead-in to a blockbuster $4.9 billion M&A deal involving a Japan-based acquirer of a national public homebuilding enterprise practically... Read more »
Taylor Morrison’s 2026 rebalance: romance over discounts

Taylor Morrison’s 2026 rebalance: romance over discounts

Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in... Read more »
Meritage holds its line as new-home demand turns inelastic

Meritage holds its line as new-home demand turns inelastic

There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question... Read more »
Why real estate agent confidence is a leading indicator for 2026

Why real estate agent confidence is a leading indicator for 2026

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be... Read more »
Taylor Morrison’s 2026 rebalance: romance over discounts

Taylor Morrison leads most-trusted rankings for 11th year in 2026

For the past five-plus years up to this very day, an 800-lb gorilla takes a seat at the table at every meeting in every Taylor Morrison conference room in every one of... Read more »
The critical levers for homebuilders in 2026

The critical levers for homebuilders in 2026

Many owners, presidents, CEOs, and business leaders we’ve gotten to know over the years at America’s homebuilding firms begin and end each day by turning on the lights, making coffee, and setting... Read more »