Stop marketing moments; start designing systems

Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying... Read more »
Taylor Morrison’s 2026 rebalance: romance over discounts

Taylor Morrison’s 2026 rebalance: romance over discounts

Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in... Read more »
What monkeys and Valentine’s Day teach us about trust in real estate

What monkeys and Valentine’s Day teach us about trust in real estate

With Valentine’s Day right around the corner, many successful real estate agents across the country will be doing what they do every February: dropping off chocolates, flowers, handwritten cards, and in a... Read more »
Why real estate agent confidence is a leading indicator for 2026

Why real estate agent confidence is a leading indicator for 2026

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be... Read more »
REMAX accelerates real estate innovation with AI and technology

REMAX accelerates real estate innovation with AI and technology

REMAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time... Read more »

5 ways optimism helps real estate leaders thrive in tough markets

That said, optimism doesn’t mean ignoring reality or painting over legitimate challenges. It means choosing to focus on what you can control, finding opportunities within obstacles, and inspiring confidence in your clients... Read more »