Uplist’s Jeff Bell on finding efficiencies for loan officers

Uplist’s Jeff Bell on finding efficiencies for loan officers

Editor in Chief Sarah Wheeler sat down with Jeff Bell, president of both UpWell Mortgage and software company Uplist, to talk about how he thinks about technology, and the good news that... Read more »
How marketing tech can empower loan officers in 2025

How marketing tech can empower loan officers in 2025

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much... Read more »
Book authors want loan officers to have an edge in a highly competitive market

Book authors want loan officers to have an edge in a highly competitive market

In a fiercely competitive market, mortgage originators need to rethink everything to gain market share and become savvy. From leveraging the latest in artificial intelligence (AI) and digital marketing to mastering financial... Read more »
Book authors want loan officers to have an edge in a highly competitive market

Mobile app for Optimal Blue PPE allows loan officers access to scenario pricing anywhere

Optimal Blue’s newly launched mobile app for the Optimal Blue PPE – one of the industry’s most widely used product, pricing and eligibility engine – gives loan officers full product and search... Read more »
Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

It was late 2022 and Mike was feeling the pressure. Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers... Read more »