Impactful marketing tips for a post-trigger-lead landscape

Impactful marketing tips for a post-trigger-lead landscape

The mortgage industry doesn’t stand still—and neither can the professionals who wish to succeed within it. The ability to adapt and respond to changing conditions and circumstances has long separated thriving loan... Read more »
PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve... Read more »
Let’s be real. We can do better when it comes to using AI in marketing.

Let’s be real. We can do better when it comes to using AI in marketing.

So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You’re officially part of the future of marketing! Ok. Not really. Not the way you’re... Read more »
Stop marketing moments; start designing systems

Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying... Read more »
Listing Ban On, Affordability, Marketing Shifts: Inman Top 5

Listing Ban On, Affordability, Marketing Shifts: Inman Top 5

Every Friday, we round up the most popular, most read, most critical stories of the week to give you a quick catchup on the big headlines you might have missed in the... Read more »
What monkeys and Valentine’s Day teach us about trust in real estate

What monkeys and Valentine’s Day teach us about trust in real estate

With Valentine’s Day right around the corner, many successful real estate agents across the country will be doing what they do every February: dropping off chocolates, flowers, handwritten cards, and in a... Read more »
Canva launches MLS-integrated real estate marketing tools

Canva launches MLS-integrated real estate marketing tools

“Our goal is to empower everyone in the real estate ecosystem to be successful, no matter the size,” Giglio wrote in an email. Brokerages that wish to use Canva Listings can sign... Read more »
TikTok forms U.S. entity, easing mortgage marketing concerns

TikTok forms U.S. entity, easing mortgage marketing concerns

U.S. users will continue using the same app, although it’s not clear if the deal will impact the app’s content, users or their respective algorithms. Mortgage companies were among the many business... Read more »
Taylor Morrison leads most-trusted rankings for 11th year in 2026

Taylor Morrison leads most-trusted rankings for 11th year in 2026

For the past five-plus years up to this very day, an 800-lb gorilla takes a seat at the table at every meeting in every Taylor Morrison conference room in every one of... Read more »
Off the Cuff: Getting to know luxury’s top-tier talent in 2025

Off the Cuff: Getting to know luxury’s top-tier talent in 2025

Throughout 2025, Luxury Daily’s “Off the Cuff” series continued the popular Proust-style Q&A featuring those shaping the world’s luxury brands. We explored the career paths, current projects and next steps of those at... Read more »