January new home sales fall 17.6%, weather and rates in focus

January new home sales fall 17.6%, weather and rates in focus

After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential... Read more »
How FrameTec plans to cut build-cycle times and reduce waste

How FrameTec plans to cut build-cycle times and reduce waste

Dozens of innovative companies have sprung up over the past 15 years, each vowing to revolutionize home building.  Many haven’t, don’t, and won’t make it through the “early-stage” gauntlet of A, B,... Read more »
Homebuilder confidence nudges up but remains below par

Homebuilder confidence nudges up but remains below par

Homebuilding business executives maintain a guarded outlook on the homebuilding market, amid tepid demand, shrinking profit margins and weak consumer sentiment. The ongoing conflict with Iran could further complicate the outlook for... Read more »
How Public Financing Wins Projects Before You Build

How Public Financing Wins Projects Before You Build

In the homebuilding business, the war is often won or lost before a single foundation is poured. The real battle takes place in conference rooms and municipal offices, where the language of... Read more »
Contrarian Smith Douglas leans into its system, goes for market share

Contrarian Smith Douglas leans into its system, goes for market share

Uncertainty, margin compression and the gut-check math of affordability are the givens of a new-home market impatiently waiting for relief on at least one of those three fronts.  Most public homebuilders –... Read more »
CrossCountry Mortgage launches dedicated homebuilder division

CrossCountry Mortgage launches dedicated homebuilder division

“For the third year in a row, we’re the number one retail mortgage lender because we stay focused on one thing — giving buyers more ways to get to the closing table,”... Read more »
Builders gut check what buyers may like vs. what they’ll pay for

Builders gut check what buyers may like vs. what they’ll pay for

As home sizes shrink and a new mega-generation ages into the homebuying market, homebuilders may have to rethink certain aspects of home design.  With affordability the main issue for buyers, builders are... Read more »
Can innovation, policy reform redeem manufactured housing’s image?

Can innovation, policy reform redeem manufactured housing’s image?

What realistic, visionary, and wise players in the U.S. housing sector believe is that some solutions are already here, hidden in plain sight. Part of the problem is that what often hides... Read more »
Builders started 2026 with margin pressure, then came Iran war risk

Builders started 2026 with margin pressure, then came Iran war risk

Making less money but making steady headway may be a crude way to boil down what early 2026 was looking like for many homebuilding business leaders. Public homebuilder execs were not discussing... Read more »
PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve... Read more »