Contrarian Smith Douglas leans into its system, goes for market share

Contrarian Smith Douglas leans into its system, goes for market share

Uncertainty, margin compression and the gut-check math of affordability are the givens of a new-home market impatiently waiting for relief on at least one of those three fronts.  Most public homebuilders –... Read more »
CrossCountry Mortgage launches dedicated homebuilder division

CrossCountry Mortgage launches dedicated homebuilder division

“For the third year in a row, we’re the number one retail mortgage lender because we stay focused on one thing — giving buyers more ways to get to the closing table,”... Read more »
Builders gut check what buyers may like vs. what they’ll pay for

Builders gut check what buyers may like vs. what they’ll pay for

As home sizes shrink and a new mega-generation ages into the homebuying market, homebuilders may have to rethink certain aspects of home design.  With affordability the main issue for buyers, builders are... Read more »
Can innovation, policy reform redeem manufactured housing’s image?

Can innovation, policy reform redeem manufactured housing’s image?

What realistic, visionary, and wise players in the U.S. housing sector believe is that some solutions are already here, hidden in plain sight. Part of the problem is that what often hides... Read more »
Builders started 2026 with margin pressure, then came Iran war risk

Builders started 2026 with margin pressure, then came Iran war risk

Making less money but making steady headway may be a crude way to boil down what early 2026 was looking like for many homebuilding business leaders. Public homebuilder execs were not discussing... Read more »
PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve... Read more »
What war risk could mean for builders, rates and spring demand in 2026

What war risk could mean for builders, rates and spring demand in 2026

Nature abhors a vacuum and does something about it. Homebuilders, their business and channel partners, their investors and lenders and their customers abhor uncertainty. But what can and will they do about... Read more »
Millrose outperforms with disciplined growth, strong partnerships

Millrose outperforms with disciplined growth, strong partnerships

Now one for the books, the 2025 homebuilding market slowed in new construction, resulting in contract cancellations and reduced takedown activity. Millrose Properties, whose epic scale and timing launched a new era... Read more »
Builders engineer payments, not prices — LGI results highlight why

Builders engineer payments, not prices — LGI results highlight why

We intended to dig into LGI Homes’ fourth-quarter and full-year 2025 earnings last week. Then the National Association of Home Builders’ International Builders’ Show happened in Orlando, and the days became a... Read more »
Daiwa House’s Stanley Martin strikes 1M deal

Daiwa House’s Stanley Martin strikes $221M deal

In the two-thousand-mid-teens, you would not have needed a crystal ball to predict that three Japan-based vertically integrated real estate powerhouses would each rank among the nation’s top 15 enterprises. That’s because... Read more »