Rents in ‘Affordable Refuge’ Metros Are Getting Pricier. Here’s Why.

High rents in cities such as Los Angeles, Chicago, and Washington, DC, have pushed many to relocate to “affordability refuges.” But now, rents are rising in several of those cities. The Realtor.com® September 2026 rental report... Read more »

I Signed 30 Listings. Here’s The Email I Send Before Each Appointment

By reaching out to the homeseller before your listing appointment, Krystopher Benyamein writes, you give them a chance to get to know you and the service you provide. I’ve signed 30 listings... Read more »

The Listing Agreement Objection: Here’s How To Get A 9-Month Contract

What do you do when a seller pushes back on a nine-month listing agreement? Coach Darryl Davis tells you how to explain to clients why a fast sale can negatively impact their... Read more »

Your Next Listing Marketing Hook: Here’s How To Find It

When you are listing a home at 109 Dolly St. on National Dolly Day, you do not casually sprinkle in a Dolly Parton reference and move on. You go all in. Sept.... Read more »
Contractors Will Ghost Mid-Project. Here’s How To Salvage Your Reno

Contractors Will Ghost Mid-Project. Here’s How To Salvage Your Reno

Hiring a contractor to start a home reno is exciting—until they suddenly go radio silent halfway through the project. If this has happened to you, understand you’re not alone. Ghosting is an... Read more »
Google Made Your MLS Listing More Valuable. Here’s What to Tell Sellers

Google Made Your MLS Listing More Valuable. Here’s What to Tell Sellers

Google looked at every private network, every pre-market feed and every walled garden, coach Darryl Davis writes, and built its national home search on MLS data. On Thursday, Google announced it is... Read more »
Lenders Loosen Standards. Here’s Why (Most) Analysts Aren’t Alarmed

Lenders Loosen Standards. Here’s Why (Most) Analysts Aren’t Alarmed

The share of mortgages using alternative lending practices accounted for nearly 6 percent of all home loan originations in 2025, the highest share since the housing crash two decades ago, according to... Read more »
Divorce Listings Are Different. Here’s How Real Estate Agents Can Manage Them

Divorce Listings Are Different. Here’s How Real Estate Agents Can Manage Them

Most agents think they can handle a divorce listing — until they actually get one. The pre-listing call goes fine. Both spouses are civil. You walk the property, take notes, nod along.... Read more »
Is the U.S. short 1M or 10M homes? Here’s why nobody can agree

Is the U.S. short 1M or 10M homes? Here’s why nobody can agree

A new White House economic report is putting a fresh spotlight on the U.S. housing shortage, concluding the country is short at least 10 million single-family homes. But how large that gap... Read more »

You’re a Beneficiary. Here’s What You’re Actually Entitled To

You’re a Beneficiary. Here’s What You’re Actually Entitled To About the Author: Dustin MacFarlane is a California-licensed attorney specializing in estate planning and trust administration. He helps trustees, beneficiaries, and families navigate... Read more »