Is your real estate database a dumpster fire or lead gen machine?

Is your real estate database a dumpster fire or lead gen machine?

Study after study has shown that nurturing your database should yield you at least a 10% return. This means that when you have 100 people in your database, and they’re hearing from... Read more »
California’s high costs aren’t deterring Gen Z from moving there: Zillow

California’s high costs aren’t deterring Gen Z from moving there: Zillow

A Zillow analysis of U.S. Census Bureau data released Friday shows that the youngest group of prospective homebuyers, Generation Z, are bucking a larger trend by moving to California. Even as California... Read more »
Fortune: Gen X is worried health issues will bankrupt them

Fortune: Gen X is worried health issues will bankrupt them

While recent data has illustrated the dire financial situation that many members of Generation X — the cohort born primarily between 1965 and 1981 — seem to find themselves in, a recent... Read more »
How Gen Zers can build credit before renting their own place

How Gen Zers can build credit before renting their own place

Fg Trade | E+ | Getty Images Rising inventory is helping push rent prices down. For young adults, building credit is a smart step to take as they prepare to enter the... Read more »
High housing costs have kept 31% of Gen Z adults living at home

High housing costs have kept 31% of Gen Z adults living at home

These days, housing affordability is a struggle for nearly everyone. But for young adults just starting out, soaring home prices and sky-high rents have become one of the greatest obstacles to making it... Read more »
What makes Gen Z homebuyers different?

What makes Gen Z homebuyers different?

Entering the real estate finance world in the summer of 2022 as a 23-year-old, I immediately felt like a fish out of water. Attending industry-related conferences and visiting clients, I was typically... Read more »
How new FCC rules closing the ‘lead gen loophole’ could impact mortgage professionals

How new FCC rules closing the ‘lead gen loophole’ could impact mortgage professionals

The Federal Communications Commission (FCC) last week released a new order amending its “express consent” rules for the Telephone Consumer Protection Act (TCPA), which closes the “lead generator loophole” used by mortgage... Read more »
FCC’s newly adopted lead gen rules could accelerate lawsuits against lenders

FCC’s newly adopted lead gen rules could accelerate lawsuits against lenders

The Federal Communications Commission (FCC) — the government regulatory body overseeing communications across a wide variety of media including radio, telephone cable and the internet — adopted a new series of rules... Read more »