In a market filled with uncertainty, hesitation becomes the default. Buyers pause. Sellers second-guess. And agents, if they’re not careful, can fall into the same trap, waiting for clarity instead of creating... Read more »
Authenticity opens the door. Broker-owner Deb Siefkin shares what actually carries the conversation when the decision gets difficult. Authenticity isn’t your problem. Most agents today are already more natural, more visible and... Read more »
When a client closes on a home, the transaction feels complete. The loan is funded, the keys are handed over, and everyone moves on to the next deal. But for a growing... Read more »
Illustration by Gabe Hongsdusit for CalMatters, based on images from Facebook and court records, and provided by family members. If you are a California resident helping an aging parent, or you have... Read more »
One of the biggest mistakes I see agents make is failing to build a personal brand. Instead, they choose to rely on their broker’s brand. That’s a huge missed opportunity, because when... Read more »
There are too many retirement dos and don’ts to count, but what would financial experts say is their number one simple piece of advice? Several financial experts were asked to share just... Read more »
Maintaining client relationships means hopefully selling them another house in the future, and representing them as the seller agent as well. As such, it’s imperative you guide them in all aspects of... Read more »
DataTrace, which now operates more than 1,800 U.S. title plants, says the remarkable granularity of its data can help identify renters who are getting ready to buy, empty nesters and fix-and-flip investors.... Read more »
1. Discuss how agents get paid and hire a great agent. The elephant in the room needs to be discussed: the lawsuits. Buyers have heard horror stories on the news, and it’s... Read more »
It was late 2022 and Mike was feeling the pressure. Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers... Read more »