Is the ‘Cold Room’ Trend Key to Attracting Gen Z Homebuyers?

Imagine being 21 and strolling off campus in your college town. Depending on your school and its location, you may notice a number of “sleeping porches” or “cold rooms.”  Essentially, these are... Read more »

Homeowners Are Happier Than Renters, but Still Overspending

The homeownership journey has become more difficult than ever, leaving younger generations convinced that financial stability lies in renting. Yet, according to a new survey by Clever, two-thirds of homeowners (68%) report... Read more »

The Costly Pricing Trap Every Smart Homebuyer Can Avoid

For homeowners looking to sell, pricing strategy is one of the most important decisions. Unfortunately, many sellers fall into the trap of “wishful pricing”—listing their homes at inflated, aspirational prices rather than... Read more »

Cash Homebuyers Fade in Most Cities, but Some Are Bucking the Trend

Fewer and fewer homebuyers are throwing cash on the table, but a new generation of tech-minted millionaires is bucking the trend. Cash sales overall are on the decline in the national housing... Read more »

Inside Real Estate Agents’ Most Creative Tactics

As the housing market enters the summer doldrums, with would-be buyers weighed down by rising borrowing costs and distracted by vacation plans, real estate agents are getting increasingly creative to drum up... Read more »
The Strategy Turning Buyers Into Investors

The Strategy Turning Buyers Into Investors

If you’re a real estate investor—or hope to become one—the 21st Century Road to Housing Act could make investment properties more accessible. And you may be able to purchase them through a... Read more »
Price Cuts Creep Back Up as Summer Selling Season Stalls

Price Cuts Creep Back Up as Summer Selling Season Stalls

After a strong spring and promising early summer, July saw homebuying stagnate as a result of rising borrowing costs, forcing sellers to slash prices to revive demand. The share of listings with... Read more »
Homes Sales Dip in June as Prices Reaches All-Time High, Squeezing Buyers

Homes Sales Dip in June as Prices Reaches All-Time High, Squeezing Buyers

Sales of existing homes dropped in June after rallying in May as would-be buyers pulled back due to affordability concerns while the median sales price surged to a record high. Existing-home sales... Read more »
Summer Is the Best Time To Attract a Surprise Buyer: Evening Lookie-Loos

Summer Is the Best Time To Attract a Surprise Buyer: Evening Lookie-Loos

Now that summer is in full swing, there’s never been a better time to sell your home. Longer days give more buyers more opportunities to check out listed properties at “off” times,... Read more »
Home Prices Post Sharpest Drop in Nine Years as Sellers Face Reality Check

Home Prices Post Sharpest Drop in Nine Years as Sellers Face Reality Check

Sticky mortgage rates and rising inflation fueled by the Iran war are testing the limits of the spring housing market’s resilience, but there is a silver lining for buyers as home prices... Read more »