Gencom, a Miami-based investment firm, has acquired Rosewood London, a landmark 308-key luxury hotel situated at 252 High Holborn in Central London. The acquisition for a reported £300 million (approximately US$402 million) represents Gencom’s first luxury hotel asset in Europe.
The transaction strengthens Gencom’s long-standing relationship with the Rosewood brand, marking the firm’s second owned Rosewood asset, having previously acquired the Rosewood Bermuda in 2017. HVS Hodges Ward Elliott represented the seller.
“Rosewood London has earned its place among the world’s premier luxury hotels, distinguished by its iconic setting in one of the most important global gateway cities and by an exceptional guest experience that continues to resonate with the most discerning travelers,” said Karim Alibhai, founder and principal of Gencom. “This acquisition reflects our strong conviction in the long-term strength, resilience and global appeal of the London hospitality market. It also represents an important milestone in our growing relationship with Rosewood, one of the world’s preeminent ultra-luxury hospitality brands.”
The transaction was financed by HSBC and Santander.
